Can AI engines cite substack.com?

Top fixes

• schema.org structured data present — Add JSON-LD structured data — it is the primary way AI engines understand entities and facts.
• Real content is present in the raw HTML — Server-render core content. Many AI crawlers do not execute JavaScript, so JS-only pages look empty to them.
• Organization / WebSite / LocalBusiness entity defined — Add Organization (or LocalBusiness) + WebSite JSON-LD so engines know who you are and can attribute citations.
• FAQ / Q&A content for answer engines — Add an FAQ section with FAQPage schema — answer engines preferentially quote clean question/answer pairs.
• Content-type schema (Article / Product / Service) — Add the schema type that matches the page (Article, Product, Service, HowTo, etc.).
• Clean heading hierarchy (one H1 + H2s) — Use exactly one H1 and structure the body with descriptive H2/H3 headings engines can chunk.
• Substantive content depth — Publish enough depth (600+ words) to fully answer the query; thin pages rarely get cited.
• Author / E-E-A-T signals — Add author markup (Person schema or a visible byline) and an About page to establish expertise.